This title provides the latest technology and tactics for protecting a company´s brands and reputation. The advents of blogging, mashups and wiki programs have introduced chaos in the world of business communication. "Digital Strategies for Powerful Corporate Communications" explains how to use these same digital means, among many others, for bringing order to this information-saturated environment. Deploying the lessons inside, communication directors will be able to build symbiotic relationships with stakeholders, develop key messages based on customers´ needs and desires, managing the company´s reputation, and executing efficient leadership strategies. Case studies of leading global companies are included.


ISBN: 9780071606028

Metai: 2009

Puslapių skaičius: 272 p.

Kalba: anglų

Įrišimas: minkšti viršeliai

Leidykla: McGraw-Hill Education

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