Paul A. Argenti, Courtney M. Barnes. Digital Strategies for Powerful Corporate Communications
This title provides the latest technology and tactics for protecting a companyÂ´s brands and reputation. The advents of blogging, mashups and wiki programs have introduced chaos in the world of business communication. "Digital Strategies for Powerful Corporate Communications" explains how to use these same digital means, among many others, for bringing order to this information-saturated environment. Deploying the lessons inside, communication directors will be able to build symbiotic relationships with stakeholders, develop key messages based on customersÂ´ needs and desires, managing the companyÂ´s reputation, and executing efficient leadership strategies. Case studies of leading global companies are included.
Puslapių skaičius: 272 p.
Įrišimas: minkšti viršeliai
Leidykla: McGraw-Hill Education